The story of their rise is among the last of its kind. Theirs is the tale of the last major indie band to break into the mainstream before the era of music blogs would drastically change everything for the consumer and the industry: from how we listen to music to what constitutes a successful album promotion. It’s the tale of the fracturing of the music market. Today bands live and die by Pitchfork ratings and YouTube views, but these things are irrelevant to the story of Death Cab for Cutie.
This story starts with college roommates from Bellingham, Washington named Ben Gibbard and Chris Walla.